The Atari E.R.I.C Laserdisc POP



     ERIC Laserdisc Video's






  ERIC OBJ and Source Code disk  .atr images

  ERIC Laser Video Disc Interface Command set

  ERIC Improvements Document




Electronic Retail Information Center


Say hello to ERIC... our more to the point, ERIC will say hello to you.  Designed to be installed at Atari retailers, ERIC would greet curious passerby's and invite them to learn all about the wonders of Atari home computers and what they can do for them.















ERIC was a system of Atari computer components installed into a retail kiosk.  Called a POP (Point of Purchase) dealer demonstration kiosk.  When the user pressed keys on the ERIC's Atari 800 computer (a fully working Atari 800, not a mock up), it would signal through its connected Atari 850 interface (which you can learn all about in the Peripherals link on the 400/800 Main Menu.) to a specially designed, custom Serial to Laserdisc interface designed by Atari's Grass Valley Think Tank.  This special interface then connected to a Pioneer Laserdisc player to play a particular scene on the disc to display information that the user would request, everything from Finances to Communications.  Programming to of course... video games.


This was a very advanced and unique system that Atari developed in-house to deploy out to its Retailers.  At the same time, arcades were entering the new realm of super high graphic quality video game entertainment with games such as the famous Dragon's Lair to Atari's very own Firefox laserdisc game.


To use this kind of technology in retail was a very innovative concept that Atari was implementing. 













A startup from Nolan Bushnell's "Catalyst Technologies," which was  startup think tank company that would provide office space/staff and workspace to companies who had products that were well ahead of their time.  Products such as Androbot Robots, Axlon - Memory, Petsters & more, Etak Vehicle Navigation (long before GPS), Cumma Technologies and another company,  who's technology was well ahead of its time. Headed by a Catalyst manager named Perry Odak and with an upper manager from Atari named Gene Lipkin. after leaving Atari, they would later found a company called ByVideo that looked to install video shopping kiosks into stores.   The user could browse photo's and videos of products, make selections, pay for them and have them shipped to the store for pickup or shipped to their homes.   Essentially a very early 1980's version of Amazon. Florsheim shoes had many hundreds of these ByVideo kiosks in their stores throughout the United States.